Incoming links can drive traffic to your site and will increase your overall search engine rankings by casting a "vote" for your website in the "eyes" of the search engines. the number of links to your site from other relevant sites is a must add to any search engines optimization efforts. Web Site Link Visibility is key to any comprehensive Web site promotion strategy. An important approach to optimizing your Web site's placement on major search engines is to seek out solid, permanent links on related pages.go
at GAGUA Pro we cover incoming link building efforts with free listings with links back to your site from targeted quality websites with high page rank and traffic as well as moderate paid links strategies from highly relevant portals to ensure intensive link growth
Link Popularity terminology Search engines such as Google® find Web sites through links from other sites. The number of links and quality of links to the Web site affect the site's ranking on search engine results pages. Link popularity is a measure of how many high-quality Web sites link to your site. The quantity and quality of links into your site from other valuable sites are both important factors to increasing search engine rankings.
Not all links are good links
Linking to other web sites can hurt your rankings if you link to the wrong web sites. Links to web spammers or "bad neighborhoods" on the web can have a negative effect on your rankings on Google® and other search engines.
What are bad neighborhood links? It seems that Google® doesn't like the following type of web sites:
* free for all links pages (FFA) * link farms (automated linking schemes with lots of unrelated links) * known web spammers
Linking to that type of site can have a negative effect on your Google® rankings.
What Google® looks for in regards to bad neighborhood penalties:
1. There is no relation between outbound links and Google's supplemental index. "It's unlikely that your outbound linking is causing your pages to be listed in the supplemental, rather than main index."
2. Google looks for bad neighborhood linking patterns "Also, be assured that we're not looking to penalize folks for a 'bad' link here and there. Rather, our algorithms are tuned to look for patterns of 'egregious' linking behavior. both on individual sites and in the aggregate."
3. You should check the links on your web site "It's certainly in your users' interest that you regularly audit outgoing links on your site (especially prominent ones) to ensure that you're not losing folks' trust by sending them to inappropriate places or 404 pages. Sure, it's great to keep Google® happy, but it's usually more important (long term) to have your users be return visitors." Many links to 404 error pages might cause ranking problems. For that reason, it's a good idea to check the links on your web site every now and then.